The Shop Ibiza
Ibiza Events Planner
The island's one-stop events and marketing shop
Think of the most ambitious event imaginable, then times that by 100. If its a full blown visual extravaganza or an intimate villa party, it's all in a day's work for The Shop Ibiza. The pioneering agency has always pushed boundaries, stretching the imagination to achieve the unimaginable. This fearlessness has propelled The Shop to the forefront of the Ibiza events industry for 17 years, helping brands simultaneously engage and entertain in ways they would never have envisaged, while making music part of their marketing
It was a deep connection with dance music that brought company founder Simeon Friend to Ibiza. First as a holidaymaker in 1989, blown away by the burgeoning club scene, and again in 2000, when he officially set up shop leaving his former London life as a DJ, music producer and remixer to formally relocate to the island. But the catalyst for his journey from clubber to company founder came about in the Alps, where a fortuitous winter saw him connect the music and marketing dots. Today the two are entwined, but in the '90s big brands were hardly clamouring to align themselves with dance music, and Simeon saw the market potential in such a pairing. While on the slopes he began booking talent and producing aspects of events, quickly working for a winter sports event company whose campaign was soon spearheading the snowboarding industry. And so The Shop was born.

Devising innovative ways to grab attention became the company's expertise, and The Shop began delivering creative and alternative events with ingenious marketing ruses: a snowboarding ramp in the centre of London's Covent Garden, a Swatch Wave Loch tour with Santana and Run DMC, skateboarder Danny Way jumping The Great Wall of China, and the Kahlua Kollective Beats World Tour, concluding in Ibiza.

With minimal infrastructure or suppliers in Ibiza, a professional events scene was largely non existent around the new millennium, and collaborations between music and corporates was initially exclusive to clubs. Taking the reigns with industry heavyweights like Red Bull and T-Mobile, The Shop began providing technical support and promotion from a grass roots level, later hiring out quality sound, lighting and video equipment to service professional and private clients to an international standard.

Today the agency operates from San Rafael with a savvy team of nine creatives, technicians and industry specialists on hand to build individual packages tailored to a client's specific needs. From wedding planning to pyrotechnics, Tesla coils to technical hire, the team can facilitate a client's plans no matter how small or largely incomprehensible they may at first seem. Not least the annual International Music Summit, of which Simeon is a founding partner. The Shop runs the entire production of this three-day conference, including logistics, licensing, sponsorship, ticketing and promotions, culminating with the spectacular IMS Grand Finale Festival at the historic Dalt Vila.

Whether it's in a cave, on a remote beach or UNESCO World Heritage Site, the importance of these unique and groundbreaking events for promoting the diversity of culture in Ibiza can't be underestimated. As well as contributing to the booming tourist trade, they provide the perfect platform from which to reach the international community. Navigating the local territory and respecting this small island with its limited resources has been paramount to the agency's success, and The Shop strives to continue producing socially responsible events to ensure a positive experience is had by all involved, while creating enduring memories for clients and consumers alike.
  • The Shop Ibiza
  • The Shop Ibiza
  • The Shop Ibiza
  • The Shop Ibiza
  • The Shop Ibiza
  • The Shop Ibiza
  • The Shop Ibiza
The Shop Ibiza
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